We and our vendors use cookies and similar methods (“Cookies”) to recognize visitors and remember their preferences. We also use Cookies for a variety of purposes, including analytics, to measure marketing effectiveness and to target and measure the effectiveness of ads. You can accept or reject the use of Cookies for individual purposes below. Some vendors process your data on the basis of their legitimate interest - you can object to such processing below. Your preferences will be saved in a cookie named “fides_consent” for a maximum duration of 12 months, as well as in your registered user account if you are logged in. If you previously accepted these methods through our prior banner, then we will use your data for targeting. Your preferences will apply on nytimes.com, as well as our News, Cooking, Games and Audio apps. Your preferences here are unrelated to Apple’s App Tracking Transparency Framework.
Below, you will find a list of the purposes and special features for which your data is being processed. You may exercise your rights for specific purposes, based on consent or legitimate interest, using the toggles below.
Purposes
Store and/or access information on a device
On
IAB TCF
Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
Most purposes explained in this notice rely on the storage or accessing of information from your device when you use an app or visit a website. For example, a vendor or publisher might need to store a cookie on your device during your first visit on a website, to be able to recognise your device during your next visits (by accessing this cookie each time).
Vendors177 vendor(s)
6sense
A.Mob
ADventori
Aarki
AcuityAds
AdElement Media Solutions
AdGear
AdKernel
AdSpirit AdServer
AdTiming
1-10 / 177
Use limited data to select advertising
On
IAB TCF
Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone.
A large producer of watercolour paints wants to carry out an online advertising campaign for its latest watercolour range, diversifying its audience to reach as many amateur and professional artists as possible and avoiding showing the ad next to mismatched content (for instance, articles about how to paint your house). The number of times that the ad has been presented to you is detected and limited, to avoid presenting it too often.
Vendors111 vendor(s)
A.Mob
ADventori
Aarki
AdElement Media Solutions
AdSpirit AdServer
AdTiming
Adara (Rate Gain)
Adcell (Firstlead)
Adex (Virtual Minds)
Adikteev
1-10 / 111
Create profiles for personalised advertising
On
IAB TCF
Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
If you read several articles about the best bike accessories to buy, this information could be used to create a profile about your interest in bike accessories. Such a profile may be used or improved later on, on the same or a different website or app to present you with advertising for a particular bike accessory brand. If you also look at a configurator for a vehicle on a luxury car manufacturer website, this information could be combined with your interest in bikes to refine your profile and make an assumption that you are interested in luxury cycling gear.
An apparel company wishes to promote its new line of high-end baby clothes. It gets in touch with an agency that has a network of clients with high income customers (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples who can be assumed to be wealthy and to have a new child, so that these can later be used to present advertising within partner apps based on those profiles.
Vendors138 vendor(s)
6sense
A.Mob
Aarki
AcuityAds
AdElement Media Solutions
AdGear
AdKernel
AdSpirit AdServer
AdTiming
Adara (Rate Gain)
1-10 / 138
Use profiles to select personalised advertising
On
IAB TCF
Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app.
A profile created for personalised advertising in relation to a person having searched for bike accessories on a website can be used to present the relevant advertisement for bike accessories on a mobile app of another organisation.
Vendors137 vendor(s)
6sense
A.Mob
ADventori
Aarki
AcuityAds
AdElement Media Solutions
AdGear
AdKernel
AdSpirit AdServer
AdTiming
1-10 / 137
Measure advertising performance
On
IAB TCF
Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.
Vendors129 vendor(s)
A.Mob
ABCS INSIGHTS
ADventori
AdElement Media Solutions
AdSpirit AdServer
AdTiming
Adara (Rate Gain)
Adex (Virtual Minds)
Admaster Private Limited
Admixer
1-10 / 129
Understand audiences through statistics or combinations of data from different sources
On
IAB TCF
Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.
Vendors92 vendor(s)
A.Mob
ABCS INSIGHTS
AdElement Media Solutions
AdKernel
AdSpirit AdServer
Adara (Rate Gain)
Adex (Virtual Minds)
Adikteev
Admaster Private Limited
Admixer
1-10 / 92
Develop and improve services
On
IAB TCF
Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.
Vendors100 vendor(s)
A.Mob
AdElement Media Solutions
AdKernel
Adara (Rate Gain)
Adex (Virtual Minds)
Adikteev
Admaster Private Limited
Adobe Advertising Cloud
Adrule mobile
AdsWizz
1-10 / 100
Below, you will find a list of the features for which your data is being processed. You may exercise your rights for special features using the toggles below.
Features
Match and combine data from other data sources
Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
Vendors119 vendor(s)
6sense
A.Mob
ABCS INSIGHTS
AdGear
Adara (Rate Gain)
Adelaide
Adex (Virtual Minds)
Adform
Admixer
Adrule mobile
1-10 / 119
Link different devices
In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
Vendors115 vendor(s)
6sense
A.Mob
AcuityAds
AdElement Media Solutions
AdGear
Adara (Rate Gain)
Adex (Virtual Minds)
Adform
Adikteev
Admixer
1-10 / 115
Identify devices based on information transmitted automatically
Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.
Vendors133 vendor(s)
6sense
A.Mob
Aarki
AdElement Media Solutions
AdGear
AdKernel
AdSpirit AdServer
Adara (Rate Gain)
Adex (Virtual Minds)
Adform
1-10 / 133
Special features
Use precise geolocation data
On
With your acceptance, your precise location (within a radius of less than 500 metres) may be used in support of the purposes explained in this notice.
Vendors65 vendor(s)
A.Mob
AdElement Media Solutions
AdGear
AdKernel
Admixer
Adrule mobile
AdsWizz
Adventure Media (Ad360)
Airtory Inc
Appier
1-10 / 65
Actively scan device characteristics for identification
On
With your acceptance, certain characteristics specific to your device might be requested and used to distinguish it from other devices (such as the installed fonts or plugins, the resolution of your screen) in support of the purposes explained in this notice.
Vendors27 vendor(s)
A.Mob
AdKernel
Adcell (Firstlead)
Brand Metrics
Cheq
Clickagy
Connatix
Dentsu Product & Services GmbH
Human
Hybrid
1-10 / 27
Below, you will find a list of vendors processing your data and the purposes or features of processing they declare. You may exercise your rights for each vendor based on the legal basis they assert.
IAB TCF Vendors
6sense
On
IAB TCF
6sense stores cookies with a maximum duration of about this many days: 731. This vendor also uses other methods like "local storage" to store and access information on your device.
Understand audiences through statistics or combinations of data from different sources
400 day(s)
Develop and improve services
400 day(s)
Special purposes
Retention
Ensure security, prevent and detect fraud, and fix errors
400 day(s)
Deliver and present advertising and content
400 day(s)
Features
Match and combine data from other data sources
Link different devices
Identify devices based on information transmitted automatically
Data categories
IP addresses
Probabilistic identifiers
Browsing and interaction data
Non-precise location data
Users’ profiles
A.Mob
On
IAB TCF
A.Mob stores cookies with a maximum duration of about this many days: 395. This vendor also uses other methods like "local storage" to store and access information on your device.
Understand audiences through statistics or combinations of data from different sources
60 day(s)
Features
Match and combine data from other data sources
Data categories
IP addresses
ADventori
On
IAB TCF
ADventori stores cookies with a maximum duration of about this many days: 90. These cookies may be refreshed. This vendor also uses other methods like "local storage" to store and access information on your device.
Understand audiences through statistics or combinations of data from different sources
90 day(s)
Develop and improve services
180 day(s)
Special purposes
Retention
Ensure security, prevent and detect fraud, and fix errors
180 day(s)
Deliver and present advertising and content
180 day(s)
Save and communicate privacy choices
180 day(s)
Features
Link different devices
Identify devices based on information transmitted automatically
Special features
Use precise geolocation data
Data categories
IP addresses
Device characteristics
Device identifiers
Browsing and interaction data
User-provided data
Non-precise location data
Precise location data
Users’ profiles
Privacy choices
AdGear
On
IAB TCF
AdGear stores cookies with a maximum duration of about this many days: 395. This vendor also uses other methods like "local storage" to store and access information on your device.
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